Schnacken, tohörn un singen, wenn je wüllt.

Im Rahmen dieses freien Workshops soll allgemein kommuniziert (geschnackt) und ggf. musiziert werden. Die Teilnahme ist an einem oder beiden Terminen möglich.

Perspektivwechsel: Zielgruppen neu entdecken – von der Persona zur Customer Journey Map

Wann entscheidet sich ein Kunde für mich oder mein Produkt? Was muss ich dabei beachten? Dafür muss ich als Anbieter nicht in die Kristallkugel schauen. Auch helfen hoch theoretische Diskussionen über die Bedürfnisse, Ziele und Verhaltensweisen der Kunden nicht viel weiter. Um zu verstehen, weshalb ein Kunde eine Geschäftsbeziehung abbricht und auf die Konkurrenz schielt, ist es gut, auf Fakten und reale Erlebnisse zu blicken. Weitere Infos über den Workshop im angehängten pdf.

Everyone has a story they wish to write - it could be a true story, something that happened to you or to someone you know. Or perhaps you've read something in the news that won't let you go. Maybe it's a story of futuristic world or a mythical past. It might be impossible to tell your story in just a few pages - perhaps your story has the scope of novel. Your story might take shape as a song or a poem, or a series thereof. Or a graphic novel, or a script for a screenplay … If you don't know what your story is, but would like to find out - or you'd just like to try your hand at writing (and there are, believe me, thousands of stories just waiting to be written!) - come along for the adventure. You can be certain your story will reveal itself to you during this one-day workshop. We'll get started with writing exercises and discussion to loosen up. You'll complete your story at home and share it will the group at a follow-up open-mic session.

for returning writers

If you have taken part in a previous workshop and would like to deepen that experience or simply write something new, welcome back! We'll get started, as always, with writing exercises to loosen up. We'll experiment with new perspectives, create new characters and settings, and see what happens when it all comes together. You'll find the inspiration during this one-day workshop for a new piece of writing, whether it be a story, a poem or the start of a film script … You'll complete your work at home and share it will the group at a follow-up open-mic session. I look forward to seeing you again!